Florida Direct Marketing Association, Inc. in Marketing & Advertising Business Directory

Direct marketing (DM) is the art and science of sending one-to-one promotional messages directly to consumers, rather than via a mass medium such as print advertising. Direct marketing campaigns include direct mail, email, catalogs, telemarketing and similar methods. Database management is a major component of DM campaigns. The call to action and measurable nature of DM campaigns make this a popular approach among many business owners.

Telephone: 786-357-3275
Fax: 954-429-0139
Website: http://www.fdma.org/