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Marketview Ltd in Marketing & Advertising Business Directory

Marketview Limited (Marketview) is a privately owned company, based in Wellington, New Zealand. We specialise in converting consumer-to-business transactional data, such as a credit card payments, into a highly valuable source of market intelligence, for use in business decision-making. In most countries, consumers drive two-thirds of economic activity, yet remarkably, there is very little data readily accessible that monitors consumer behaviour and how it responds to changes in market dynamics, for example when interest rates rise. Transactional data can provide a key insight to consumer confidence, response to marketing or views of a new product or service. Nothing speaks louder than a dollar spent. As credit and debit cards become increasingly popular with both consumers and merchants and as more businesses encourage new communication channels such as as web sites or toll-free calling numbers, a mass of transactional data is available for analysis. In most cases, transactional data is by-product of a service provided to consumers. It is used primarily for administration purposes such as billing. Using Marketview’s proprietary software, our service partners are able to convert this mass of data into high value, market intelligence of value to a range of organisations. In New Zealand, we have commercial agreements with Telecom and BNZ to co-market Marketview products. In both cases Marketview provides a point of difference in their market place and the ability to provide a value-added service to their customers.

Address: Marketview Limited, Level Three, 267 Wakefield Street, Wellington, New Zealand.
Telephone: 00 64 4 384 1682
Fax: 00 64 4 384 3658
Website: http://www.marketview.co.nz/