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ICONIC in Marketing & Advertising Business Directory

ICONIC helps companies to articulate their story to external audiences. We know PR and the media inside out, we know how to write and we know how to mobilise and manage all kinds of projects, from the simple to the mind-bogglingly complex. Often we help organisations describe themselves to the outside world – typically building around what is newsworthy and unique about our clients and the work they do. We develop stories that will appeal to the media and other external audiences and we write copy that can be reused in a multitude of ways across the marketing mix. We then take stories out to market, pitching to and working with media to make the story work. We also manage programmes that use print collateral, web-based or frankly any other combination of channels we think will deliver best results for you. Sometimes our work focuses on providing senior people with ‘shadow’ support – helping them develop creative strategies and teams, researching background for them, writing their speeches or blogs, and developing presentation structures and themes. In many ways we act as a kind of senior secret weapon. We also train and coach individuals at various levels. Our off-the-shelf courses include media interview handling, PR story pitching, writing and editing for the media, managing client-agency relationships and creative photography in the media. We also create bespoke courses in related areas. Whatever the activity, we place great emphasis on managing programmes to achieve results. This means our clients get good value campaigns combined with control and accountability.

Address: Mark Charmer. 25 Blue Anchor Lane, Bermondsey, London, SE16 3UL, United Kingdom
Telephone: 0044 (0)7976 960739 and 0044 (0)207 252 3399
Website: http://www.iconic.myzen.co.uk/