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Kickstart Consulting in Marketing & Advertising Business Directory

A media and analyst relations program is one of the most cost-effective cornerstones of a company’s marketing efforts. Unlike advertising—which is typically received with skepticism—public relations enables companies to participate in meaningful public dialog. Research has demonstrated that marketing efforts focused on PR increases share of discussion,” or unpaid media coverage. Just how valuable is that? According to Surveillance Data Inc., The quantity and quality of public discussion about a company compared to its competitors is directly related to business success. Simply put, effective PR allows your company to both create and influence industry-level discussion. It will help you penetrate key accounts more easily and close deals more rapidly. And—need we say more?—positively impact the bottom line.

Telephone: 805.991.5898
Fax: 650.745.1455
Website: http://www.kickstartconsulting.com/