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Search Engine Guide by Jennifer Laycock in Marketing & Advertising Business Directory

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt. Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) and online marketing since 2001. After serving her time working for a variety of different firms, she left the world of traditional agencies to serve as editor–in–chief of Search Engine Guide, an industry site aimed at educating small business owners about search engine marketing. Laycock now focuses primarily on education, training and consulting as an independent online marketing consultant for small to mid–size businesses throughout the United States. Known for her down–to–earth style of teaching and a special focus on educating small business owners, Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk. She is author of The Small Business Guide to Search Engine Marketing and of the free Zero Dollars, a Little Bit of Talent and 30 Days series. Jennifer has worked for companies like Highlights for Children, Verizon, American Greetings and Option Line, a national 24–hour crisis–pregnancy hotline. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, Inc. Magazine and Entrepreneur magazine. Jennifer is a requested speaker and has served as both a panelist and a moderator at Incisive Medias popular Search Engine Strategies conferences along with speaking at Jill Whalens High Rankings Seminar, the Microsoft Small Business Summitt, the virtual tradeshow eComXpo and serving as a keynote speaker for the 2005 MIVA Small Business Conference.

Website: http://www.searchengineguide.com/