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Cultural Imprint(international organisation) in Marketing & Advertising Business Directory

We are an international organisation, with offices in the UK, USA and Australia and representative offices in Sweden and Brazil. We have been operating in the United Kingdom since 1988. What we do; We offer a specialised service that provides key knowledge for: brand building, new product development, identifying new segments, tailoring messages to consumers and organisational change and integration. Our process fulfils two roles; one is to provide key knowledge for companies’ strategic planing process. The other is to develop client teams who will implement this strategic knowledge on an ongoing basis. How we do it; We have developed a systematic process that translates the contradictions of human behaviour into something concrete, identifying people’s emerging needs with remarkable accuracy. During a project the members of the client team become experts in using this strategic knowledge. The ‘core competence’ remains within the client’s organisation. Scientific Background; We draw on the latest discoveries in the neural sciences, linguistics, psychology and anthropology and apply them in the world of business. Recent discoveries in the field of the neural sciences teach us that: Emotion is the trigger to action, The rational system follows the emotional system, Present actions are driven by past experiences, Present experiences dictate our emerging needs. The Imprint analysis incorporates this knowledge of the human mind to determine people’s emerging needs and ‘entry-points’ for effective communication.

Address: Cultural Imprint LTD, 148 Albert Palace Mansions, London, SW11 4DJ, UK
Telephone: 0044 (0)207 373 5415
Fax: 0044 (0) 207 351 9676
Website: http://www.culturalimprint.com/