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Heweson Group in Marketing & Advertising Business Directory

Established in 1989, Hewson Group became perhaps the best known CRM analysts in Europe during the nineties. Amongst its publications were The Impact of Computerised Sales and Marketing Systems (1991); Emerging Information Technologies (1993 with Professor Malcolm McDonald and Dr Hugh Wilson); Towards Excellence in Marketing Strategy (with W Hewson, Professor Malcolm McDonald and Dr Hugh Wilson). The Business use of the Internet (1997). Also established were the Sales Productivity Benchmarking Group with PricewaterhouseCoopers and Sistrum - a Europe wide CRM forum. In the last five years Hewson Group has re-inforced its reputation for accurate market size and trend information and has been involved with some of the worlds largest vendors for both strategic advisory work and for Merger and Acquisitions assignments. In 2001 Hewson Group became involved in leading edge work in two areas: Public Sector and Corporate Reporting standards. Hewson published CRM in the Public Sector in 2002 followed by Towards a Citizen Centric Authority: Beyond CRM, E Govt and the Modernizing Agenda ( W Hewson, A Meekings; May 2004)

Address: Hewson Group, The Royal, 25 Bank Plain, Norwich, Norfolk, NR2 4SF
Telephone: 44 1603 283609
Website: http://www.hewson.co.uk/