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Incentive Performance Center in Marketing & Advertising Business Directory

This not-for-profit information portal aims to provide comprehensive, objective information to help organizations improve the motivation, engagement, and performance of customers, channel partners, salespeople, and employees. It is funded by the Incentive Performance Center, the corporate outreach arm of the Incentive Federation, an organization comprised of associations, publications, trade shows, incentive providers, and others involved with all aspects of incentives, rewards, recognition, and promotional products. The Web site is organized based on the types of audiences organizations need to motivate – customers, channel partners, salespeople, and employees – along with information on the various types of awards, incentives, motivational events, recognition, and promotional products used to achieve performance goals related to those audiences. The content is written by experts in the field and is based current available research. Also included are listings on hundreds of books, associations, Web sites, and publications serving various aspects of the reward and recognition field. Incentivecentral was created in part because U.S. businesses alone spend billions of dollars each year on incentive programs of with very little knowledge of effective program planning. Incentive programs of all types routinely violate basic program principles by failing to include objective measures, target audience involvement in the development stage, provide proper communication and training, or an include an open-ended component that gives everyone a chance to contribute to improved performance, rather than the closed-ended approach in which only a few top performances have a chance to win. Use IncentiveCentral.org the next time you need to build a more effective program or to convince someone of the potential benefits of running a properly constructed incentive or recognition program. You should find access through the site to almost any known source of information in the field.

Telephone: 914-591-7600
Website: http://www.incentivecentral.org/