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BrandSequence in Marketing & Advertising Business Directory

BrandSequencing is a new generation research methodology that measures customers thoughts, beliefs and attitudes by uncovering both top-of-mind perceptions and deeply held metaphorical images common to carefully selected sample groups. The name BrandSequence refers to the technology of gene sequencing, whereby strands of DNA are cut into segments small enough to read, sequenced, and then reassembled into the original strand. In a broad analogy, we do the same thing to your brand, determining its Brand DNA, breaking it down into basic components, then re engineering or sequencing them back together with an improved genetic profile.

Address: BrandSequence, 445 Frederick, San Francisco, CA 94117
Website: http://brandsequence.com/