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Brand Positioning in Marketing Advertising & Branding Directory
Home >> Marketing and Advertising >> Marketing and Branding >> Brand Positioning >> Social Marketing
Social Marketing in Marketing & Advertising Business Directory
The Novartis Foundation for Sustainable Development is not a new phenomenon – it has been one of the leading organizations in the private sector for international development for 25 years. Starting out as a department within the company for relations with developing countries, then from 1979 known as the Ciba-Geigy Foundation for Cooperation with Developing Countries, we have been working for the sustainable improvement in the living conditions of poor people in developing countries since 1973. Our humanitarian engagement goes back to the 60s, when the Basel companies Ciba, Geigy, Sandoz, Durand&Huguenin, Hoffmann-La Roche and Lonza founded the Basel Foundation for Developing Countries. The Basel Foundation, for example, supported the field laboratory of the Swiss Tropical Institute which had been in existence since 1957 (and is today the Ifakara Health and Development Research Center) and the Clinical Officers’ Training Center (today: Tanzanian Training Centre for International Health TTCIH) in Ifakara, Tanzania. The founders of the Basel industrial foundations were convinced that large multinational companies could – and should – also make an important contribution beyond their normal business activities to combat worldwide poverty, hardship and disease. Even then, the initiators recognized the need as a more prosperous section of the world community to accept their share of social responsibility towards the people living in poverty in developing countries.
Address: Novartis Foundation for Sustainable Development, WRO-1002. 11.59, P.O. Box, CH-4002 Basel Switzerland
Website:
http://www.novartisfoundation.com/social_marketing.htm