Brand Product Placement in Marketing Advertising & Branding Directory

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Motion Picture Magic Entertainment marketing in Marketing & Advertising Business Directory

Since 1989, we have implemented creative and effective strategies for product placement, brand integration and promotions that enable our clients to build brand awareness through a broad spectrum of entertainment properties including film, television, celebrity and music events, and more. Hundreds of companies are involved in entertainment marketing. If you are not, it is well worth consideration. Entertainment marketing is a proven way for brands and services to connect with consumers throughout the world. Motion Picture Magic’s cost-effective marketing program helps its clients achieve higher profile consumer impressions and brand awareness through product integration and exposures in film and television. Motion Picture Magic is a long established company that represents products and services, acting as their “agent” to the entertainment industry. We proactively seek out and position brands and services with appropriate identifiable exposures in major feature films, independent films, and in network and cable TV shows and series. We involve our client’s products or services in every appropriate set, as well as being used, held, worn, consumed by, or seen with lead characters as their implied product of choice. Integration can include brand verbal mentions, branded store displays, TV commercials shown within a film, signage and banners. Where beneficial to the client and studio, tie-in promotions for film releases can also be utilized. It is important to note that films typically have a two to four year lifespan and are often seen worldwide. Television reaches consumers within weeks of making placements, and provides on-going exposures and brand I.D. with star characters. Our program offers implied star endorsements and cohesive advertising messages to reach targeted audiences at a fraction of standard ad costs through the entertainment industry’s high impact. Consumers recall and seek to emulate the implied product choices of their favorite stars or shows. Product integration in film and TV leverages implied star endorsement, creates “top of mind” awareness, reinforces product confidence, positions the product’s personality, introduces new consumers and drives sales. Branded exposures act as an effective adjunct to our client’s current marketing programs. Typically, an entire year retainer program is less than the cost of one national print ad, and like a print/media buy can be directed to reach our client’s target market(s). Film tie-in promotions are also presented to enhance the brand and drive sales. Our program is one area that allows aggressive marketing without the requirement of a significant hard dollar commitment.

Address: 3605 W. Pacific Avenue, Burbank, CA 91505
Telephone: 818-953-7494
Fax: 818-953-7113
Website: http://www.motionpicturemagic.com/