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Student Poll in Marketing & Advertising Business Directory

Since its assessment of the influence of the US News and World Report rankings on college choice was published in the fall of 1995, studentPOLLTM has become the authoritative national source for market intelligence about critical issues in student recruitment and financial aid. It provides reliable answers to questions about student and parent attitudes and behavior in the college admissions process. Beginning in 2007, the College Board and Art & Science Group joined forces to expand the depth and breadth of issues explored in studentPOLL. The collaboration between these two organizations will make possible expanded content and increased frequency and timeliness of reports while maintaining and extending the empirical rigor of Art & Science Groups research and analysis.

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