Tragon Corporation in Marketing & Advertising Business Directory

Whats missing in the marketplace in the way of products? Why is a product not doing well in the marketplace? Why is a new product entry failing? Why did a product not move beyond the test market stage? How will consumers use a particular product? What qualities are consumers looking for in an ideal product? Getting inside the mind of the consumer has always been the challenge when it comes to developing and marketing a product. For more than 30 years, Tragon has helped businesses throughout the world in a variety of industries meet that challenge, helping them create ideal products as defined by consumers. Those industries have included sportswear and equipment, high technology, food and beverage, personal care, packaging, homecare, and pharmaceuticals. We are a custom marketing research and consulting firm, specializing in sensory evaluation—how consumers perceive products. We are technologists, scientists and marketers—leaders in our field. We are problem solvers using integrated qualitative and quantitative research tools to design and implement product tests, to measure consumer opinion, to provide solutions, and simplify complex marketing environments. When necessary, we challenge corporate thinking about the strengths and weaknesses of products as well as methodology. We are also partners, sharing our knowledge with businesses across the globe through open sensory research workshops along with customized workshops for clients. These events are designed as forums to present and exchange information and update ideas about marketing research. We are a company dedicated to enhancing the process of answering Why? for anyone who needs a window into the mind of the consumer.

Address: 365 Convention Way • Redwood City • California 94063-1402
Website: http://www.tragon.com/