Media Analysis and Market Research in Marketing Advertising & Branding Directory

Home >> Marketing and Advertising >> Marketing and Market Research >> Media Analysis and Market Research >> Metrica

Metrica in Marketing & Advertising Business Directory

Welcome to Metrica, thank you for visiting our site. Metrica is an international media analysis, media evaluation, PR planning, and market research consultancy. As the PR industry seeks to gain more acceptance in the boardroom it is time for the industry to start proving its effectiveness and demonstrating proper planning techniques. It needs to demonstrate that it can plan its campaigns in as sophisticated a manner as its advertising colleagues. It needs reliable research data. And it is time for its measurement tools to grow up. It needs plausible measures - pseudo-scientific proprietary scoring systems serve little purpose apart from to justify expensive analysis and to lock companies into systems that dont help the planning process. For its not just about measurement. Metricas whole approach is geared around providing added-value information. Clients are able to take our reports, our research, our consultancy and feed the information back into their planning process and, by so doing, constantly improve the effectiveness of their PR. This is the Research, Planning and Measurement cycle that twenty-first century communications programmes need to succeed.

Address: Richard Bagnall, Managing Director, Metrica, 128 Southwark Street, London, SE1 0SW
Telephone: 0044 (0) 20 7922 1670
Fax: 0044 (0) 20 7922 1679
Website: http://www.metrica.net/