Inter@ctive Market Research in Marketing & Advertising Business Directory

Inter@ctive Market Research is a full market research institute specialized in developing “ad hoc” solutions to support clients’ marketing process, and provide rigorous and reliable data to inform managerial decision-making. Since November 1999 IMR pioneered on-line research in Europe, developing proprietary research software tools and assembling a large panel of survey respondents. IMR analysis encompassed branding and positioning, customer satisfaction, new product development, public opinion and employee alignment. IMR is an active members of the most prestigious market research associations (ESOMAR, ASSIRM) and abide by their codes of conduct, thus ensuring the highest possible quality standards. IMR works in partnership with other research institutes worldwide to offer multicountry/multimethod studies to our multinational clients.

Address: Via Scarlatti 150, 80127 Napoli
Telephone: 0039 081 2292473
Fax: 0039 081 2292463
Website: http://www.imrgroup.com/