Online Surveys Research in Marketing Advertising & Branding Directory

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Sykronix in Marketing & Advertising Business Directory

SyKronix specializes in full-service online marketing research. This includes qualitative as well as quantitative methods. All work is done in-house, from study design to online application programming to analysis and reporting. If the same person is involved in all phases of a study, rather than outsourcing parts of it to a commodity ASP, then gains can be realized with respect to time, cost efficiency, and, importantly, design flexibility. SyKronix houses a synchronous, (real time) focus group facility, an asynchronous, (over time) focus group facility, and questionnaire hosting facilities. It also has real-time mouse tracking tools that are useful in advertising pretesting and web usability studies. Additionally, SyKronix has assembled a set of tools for online business intelligence research. Dr. Owen, SyKronix founder, has a technical background in metrology (the science of measurement) and human factors psychology.

Website: http://www.sykronix.net/