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Alan Chapell & Associates LLC in Marketing & Advertising Business Directory

Chapell began his career at a boutique direct marketing agency in Stamford, Connecticut in the early 1990’s; generating business with Citibank, Coldwell Banker and several other top tier advertisers. After several years at the agency, Chapell moved to New York and founded the privacy program at Jupiter Research, an Internet research firm focusing on the consumer Internet economy. During his 4-1/2 years at Jupiter, Chapell also directed Jupiters marketing, sales and compliance operations. After his tenure at Jupiter, Chapell helped productize DoubleClicks research product suite. He focused on DoubleClicks Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell also worked with email marketing firms Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability. Chapell founded Chapell & Associates in October of 2003. Since then, he has helped dozens of organizations increase the transparency of their business practices. Chapell & Associates has been instrumental in the development of emerging best practice standards for online marketing and media. Chapell is widely recognized as a thought leader on issues of privacy, consumer perception and interactive media and marketing. He is a regular contributor to the iMedia Connection, the DMNews and the International Association of Privacy Professionals Privacy Officer Advisor. Chapell is a member of the DMA’s Interactive Marketing Advisory Board, co-chair of the NYC chapter of the IAPP, and co-chair of the Mobile Marketing Association’s Privacy and Preferences Committee. Chapell is also a popular columnist, and his work appears regularly in iMedia Connection, the DMNews, and the International Association of Privacy Professionals’ The Privacy Advisor. Chapell is also an oft-requested speaker at industry events such as the iMedia Summits, Gartner events, Mediapost OMMA events and IAPP Conferences. Chapell graduated from the University of Connecticut and Fordham University School of Law, and is a member of the New York bar. He is a research fellow on the Ponemon Institutes Responsible Information Management Council, and is the New York Chapter Chairman of the International Association of Privacy Professionals and is a Certified Information Privacy Professional.

Address: Chapell & Associates, 236 W 10th St, Suite 23, New York, NY 10014
Telephone: 212.675.1270, 917.318.8440
Fax: 646.304.7147
Website: http://www.chapellassociates.com/