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High Tech Strategies, Incorporated in Marketing & Advertising Business Directory

In high tech, products are often more costly and complicated, so the customer has more at stake. Therefore market adoption of a technology product is dependent upon helping customers reduce perceived risk. Marketing a new technology is vastly different than marketing a consumer product that carries little or no risk. In the risky world of high tech, the customer will not rely on the word of the provider. The customers decision process is based on finding objective information from reliable sources, something the vendor cannot provide. Have you ever had someone call and ask you what kind of computer to buy? This is a common method of lowering risk by gathering objective evidence. With low risk products, there is little or no penalty for making the wrong decision. Marketing low-risk products relies on name recognition, image and branding because most products in a given category are interchangeable, plus customers accept the claims of the provider at face value. When was the last time you called a trusted friend to ask what type of cereal or milk to buy? Or called the Coca Cola Company to ask if they offer 24-hour support? We just automatically believe that Kelloggs knows how to make Corn Flakes.

Address: High Tech Strategies, Inc. 310 Third Ave. Seattle, WA 98104
Telephone: 425-392-5859
Fax: 425-392-5310
Website: http://www.hightechstrategies.com/